As I’m typing this, on December 22, 2022, the weather headline of the day in North America reads:

“Bomb cyclone and Arctic blast put 300 million under weather alerts”

It’s cold, dang cold, -24 degrees in Calgary, Alberta.

What better ad to post then:

“The Ultimate in European Goose Down Bedding”

This particular insertion from the now defunct “Comforter Connection” appeared in the ritzy Town & Country in June 1985 and the advertiser was a frequent guest in major market media during mid-1980s.

“Save $216 on the Ultimate in European Goose Down Bedding”

The copy and offer are just right for a semi high-end product where origin marketing plays its role in boosting the desirability of the product:

“The down is European white, taken only from mature northern geese. The unique honeycomb baffles prevent shifting and create pockets of warmth at your natural body temperature. The Egyptian Cambric cotton, woven with a 220 thread count, wears for a lifetime or more.”

The appeal for this product is analogous to selling “snuggling by the fireplace” milked for every drop of warm winter’s milk by both Ben Suarez and his one-time son-in-law, Rodney Napier.

At the Neiman-Marcus regular price of $555, the Karo-Step King Size comforter is worth every dollar you would pay for 1t. At The Comforter Connection’s ‘off season’, mail order price of $340, you’d have to be an insomniac not to buy one.

Simply put, the Karo-Step is without equal: the finest goose down comforter made anywhere in the world. It is the only comforter that comes to you with a lifetime guarantee. Chances are you’ll pass it down from generation to generation (which makes it more of an investment than a purchase.)